With yesterday being the Solemnity of Corpus Christi, it might do Catholics well to continue reflecting not only on the Body and Blood of Christ but also concerning how far clever marketers are willing to go to desecrate the Eucharist with the goal of promoting their products.
For example, consider the Australian company, AussieMite, which makes a spread of “the finest ingredients.”
AussieMite was founded by Roger Ramsey. His dream was to bring the best tasting savoury spread, made from the finest nutritions ingredients, a true Australian product, in support of fellow Australians.
We are grateful for all the support over the years and proud of our premium delicious product. It’s been a labour of love, as we strive to do our very best.
We hope you enjoy our delicious savoury spread.
Mr. Ramsey must surely believe the contents of his commercial appropriate. Why not promote the product by lampooning a central tenet of the Catholic faith? Or, Mr. Ramsey might ask, “Don’t Catholics have sense enough to realize the humor?” Or, might it be that Mr. Ramsey thinks the Eucharist is nothing more than a superstitious belief deserving of being mocked in order to promote his product to like-minded people?
As Brendan O’Donnell noted on the company’s Facebook page:
Thye ad is actually quite funny. Perhaps it’s time that the silent majorities around the world stopped being pushed around by minority groups of faceless wowser freaks who are still missing their witch hunts and burning at the stake.
Kelly Dillon wrote:
Loved the ad, off to buy a jar in the morning
Wayne Stringer added:
Thye [sic] ad is actually quite funny. Perhaps it’s time that the silent majorities around the world stopped being pushed around by minority groups of faceless wowser freaks who are still missing their witch hunts and burning at the stake.
Calling the ad “bloody appalling,” the Catholic blogger, Matt Fradd, has called for a boycott.
Trouble is, “Damned if you do. Damned if you don’t.”
A boycott is likely to draw greater attention to the ad and increase the product’s sales. The marketers win!
Perhaps it would be better to heed Jesus’ injunction: “This kind cannot be driven out by anything but prayer” (Mark 9:29).