The main intellectual prop for Michelle Obama’s disastrous school lunch program “reform” which caused much of the school lunches served in this country to end up in the trash, has finally been exposed as a fraud:
A prominent Cornell University food researcher resigned after an investigation found he committed academic misconduct, including misreporting data, the school announced Thursday.
Brian Wansink has been removed from all teaching and research positions and will retire at the end of the school year next June, Cornell said in a statement.
Wansink had previously helped update the U.S. dietary guidelines and is known for his research on consumer behavior, which has been widely cited including in articles by The Associated Press.
Go here to read the rest. Here is his brilliant plan to get kids to eat the tasteless health food favored by the most former of our First Ladies:
Cornell University food marketing professor Brian Wansink has come under fire for employing misleading research practices in his studies that have influenced policies in nearly 30,000 school lunchrooms across the U.S.
Wansink is the co-director of the Smarter Lunchrooms Movement, a program backed by $22 million in federal funds that provides guidance to promote healthy eating in school lunchrooms.
The Smarter Lunchrooms program says its recommendations are scientifically backed in part by two research studies conducted by Wansink.
His experiments found that elementary school children aged eight to 11 are more likely to forego junk food in favor of healthy foods if given “creative, age-appropriate names” such as “X-Ray Vision Carrots,” “All-Star Apples,” and “Kooky Cucumbers.”
Go here to read the rest. As any ad man could have told them, if the dog food tastes like crap, the dogs won’t eat it no matter what you call it.