This would’ve knocked it out of the park:
If they wanted to go with more of a “men should do right” message I think it would have been more effective to have some sort of a throughline to hang the “men doing right’ message on. Their final image is of a boy seeing his father intervene to stop bullying. If their throughline was, “I learned a lot from my father…” and showed him stopping bullying, telling him cat-calling was unacceptable, keeping a promise, whatever. And then they could even have wrapped up with the dad also giving the lesson, “Get a shave. You look scruffy.” which would have tied it back to the actual product.